5 Minutes of Inspiring Thoughts on Design; Words from Jony Ive

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“Ultimately, of course, design defines so much of our experience”

“I think their is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It’s about bringing order to complexity”

“We wanted to take an experience that people know very well and make it more useful and enjoyable”

-Jony Ive

 

UPDATE: Since the video was removed for some reason, here’s a clip:

 

“So much of what we try to do is get to a point where the solution seems inevitable: you know, you think ‘of course it’s that way, why would it be any other way?’ It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.”

“There’s an applied style of being minimal and simple, and then there’s real simplicity. This looks simple, because it really is.”

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One response to “5 Minutes of Inspiring Thoughts on Design; Words from Jony Ive

  1. Pingback: The Definitive List Of The Most Savage Movie Scenes Ever | thesavagecrew·

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