How to Do Important Work


This is a talk by Seth Godin. This guy has written fourteen books and every single one has been a best seller. He is an entrepreneur speaking on how to bring about change in your workplace and, ultimately, do work that matters. He touches on a lot of ideas during this talk. I wrote down, below, the ones I liked the most. Everything he talks about though, comes back to the idea of doing work that matters whether you are an entrepreneur or working for someone else.


My notes from this:

“Great designers don’t get great clients. Great clients get great designers.”

“Twitter was a complete failure for two years.” I didn’t know that. People who make it big, especially online, are not an overnight success. People who make it big are patiently impatient.

“There is no longer anything for everyone.” He talks about how people are getting into more and more silos. No soft-drink dominates like Coke once did. He goes on to say that if you set out to have everyone love what you offer, you’ll probably fail. And if you give up when the first person you show it to says no, you’ll probably fail.

“Tell stories.” Stories are powerful and people remember them. If you want to convince someone to do something, don’t just talk to the benefits, tell a related success story.

“Demand responsibility. But don’t worry about authority… We don’t need no stink’in badges anymore.”

“If they don’t get it, go somewhere that does. You don’t get tomorrow over again.”


Surround and Challenge Yourself with Brilliant People

He stresses the idea that we need to surround ourselves by people that intellectually challenge us.  Be where people are forward thinking. He refers to the Solvay conference for physics and chemistry.


In this picture there are 17 Nobel prize winners. But at the time, many of them didn’t have their Nobel yet. The idea of being around other thinkers isn’t that you have to embrace their ideas, but to be in a place that is setting a higher bar. It tells you what’s people and lets you think a letting grander. (Einstein is the second from the right)


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