For anyone who invests time or money in anything, this talk is likely worth watching. The speaker uses the analogy that once a person admits that they can’t see well, they simply get glasses. So why, when we are emotional thinkers, do we build systems that ignore our evolutionary flaw of emotional decision making?
She goes on to prove that we are fundamentally flawed decision makers and have been for millions of years. She simulates a monkey economy and shows that the monkeys make the exact same flawed, emotional decisions that humans do. Neither humans or monkeys face decisions in absolute terms. Said differently, we don’t face decisions with pure logic. We use a combination of logic and emotion. Yet when it comes to our flawed decisions, we still refuse to recognize our blurred vision and go get glasses!