Textbooks don’t stand a chance against video games. 90s style documentaries with monotone narrators don’t stand a chance against modern TV. Those unwilling to master the art of capturing attention will watch their lessons and their causes and their movements go unnoticed, unlearned, unchanged.
Below is an example of communicating in a novel, interactive, way. This was built by someone who has learned something about our generation’s attention span, and adapted the medium of their message. It’s beautiful, it’s interactive, and it’s