Artists are often desperate for help promoting their music, so when they get offered a record deal they take it. The complaint from many (not all) is that they then start handing over a big % of their sales and get close to no support from the record company.
One of the things that happens when a band puts ink to paper and signs over the rights to their music is that the company will sue anyone using that music without the bands permission. It just struck me that maybe that’s the golden opportunity. If so, it would be a situation where having a backbone and moral compass would lead to riches.
Imagine the band declines the record deals. Imagine they continue to be themselves. If they’re a rock band like Coheed and Cambria, they’re a bunch of weird guys that have a love for weird science fiction. If they’re Thrice, they love songs of miracles and have a pension for the dramatic (think “The Earth Will Shake” and “Image of the Invisible”).
Now imagine that they team up with content creators. Coheed gives the rights to their music to that ambitious young team trying to make that low budget science fiction tale for Netflix. Maybe they even write some songs for the film.
And maybe Thrices gives those wild risk takers with flying squirrel suits or snowboarders ripping down cliff sides the rights to their epic, build-up music. They say, you’re making videos doing epic stuff, we have music proven epic. Use it.
One of the things Hollywood knows is that audio is an invaluable cornerstone of a good film. Every time Christopher Nolan makes a film he seems to run to Hans Zimmer and say “you’re the only one who can record audio as epic as my video”.
The web is filling up with boot-scrapping content creators. Many are shooting amazing videos, but they’re not musicians. A great song can make or break a movie trailer or can be the key driver of building anticipation for the climate moment where x happens or is revealed.
FFT: could small bands grow faster by teaming up with content creators instead of record companies?